Smetch Keen & Smetch.en is a premium furniture and fittings brand operating across Saudi Arabia and China, known for delivering modern solutions that combine precision engineering with refined design.
Smetch Keen & Smetch.en needed an identity that could reflect their premium positioning while remaining distinctive across markets. The brand required a mark that felt modern, structured, and instantly recognizable.
We developed a identity built around the brand’s initials, transforming the letter S into a bold emblem inspired by modern furniture forms. The final mark delivers a refined, neo-luxury presence that is both memorable and versatile.
The identity was developed through geometric exploration, transforming the brand’s initials into a sculptural emblem inspired by modern furniture forms, with the S referencing couch and chair silhouettes and the K built from abstract structure. We refined it through a 45° rotation to achieve a distinct and recognizable mark.
The color palette was designed to express elegance, boldness, and exclusivity, combining tones that reflect luxury, sophistication, trust, and warmth to reinforce SK’s premium and distinctive brand presence.
Reimagining a premium food brand
View NFD Brand Identity and Packaging Design ProjectCreating a lasting brand impression
View Stellar Patterns Consulting Brand Identity Design Project
