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Stellar Patterns Consulting: Leaving a Lasting Impression

Services: Brand Identity, Website/UI Design, Company Profile

Industry: Consultation, Institution

Tools: Affinity, Wordpress (NP)

Location: Edmonton, Canada

Stellar Patterns Consulting is a Canadian organization committed to building stronger institutions and communities through its core values of excellence and transformative impact.

Project Challenges and Solution

SPC wanted more than just a new look, they needed a brand and visual identity that commands attention, captures their drive for excellence and transformation, and adapts effortlessly from brand to screen.

By partnering with them, we designed and developed a cohesive brand identity across digital and print that is bold, confident, and iconic, one that embodies trust and reinforces their ability to deliver transformative results.

Stellar Patterns Consulting Brand Images

Stellar Patterns Consulting Business Card Mockup 001

Stellar Patterns Consulting Website Desktop Mockup 001

The SPC logo concept draws inspiration from the idea of connection, multiple stars coming together to symbolize individuals and communities united by purpose. The circular arrangement reflects community, harmony, and SPC’s mission to create lasting impact.

Brand Color and Font Introduction

The color palette for SPC was carefully selected to communicate professionalism, trust and dependability. The primary red color symbolizes confidence, leadership, and boldness, qualities that strongly align with SPC’s identity and mission.

Brand Color Palette and Typography System

Bold Red

#D43434

Space Blue

#18284F

Champagne

#F4DEC0

Sky Blue

#76AADB

Mint Cream

#F3FAF6

The type system builds on the brand’s dependable tone, adding clarity and warmth. We used a single, flexible font that holds its own in headlines and stays clean and readable in longer text.

Cabinet Grotesk