Aris Detect is an Australian-based AI roof inspection software company seeking to reimagine its visual identity and establish a fresh, modern brand that reflects its vision.
Aris Detect required an identity that captures the technology behind their services, delivering a bold, iconic mark capable of telling a clear visual story.
We developed a cohesive and scalable brand identity and website experience aligned with their vision, creating a brand that represents their services while reinforcing a credible, professional presence.
The concept behind the design combines the letter 'A' from Aris with the shape of a propeller blade. Three 'A's come together to form an abstract drone-like propeller, while subtly referencing roof patterns, shapes, and simple architectural forms. This ties the identity back to both aerial inspection and the roofing industry.
The color palette was designed to capture the vibrant, forward-thinking nature of AI while remaining approachable and friendly. Orange leads with energy, supported by yellow for warmth and navy for trust, a combination that perfectly suits a smart, secure roof inspection brand.
Defining a clear and recognizable identity
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